000 00774nam a2200217Ia 4500
003 Ost
005 20260225100227.0
008 260225s9999||||xx |||||||||||||| ||und||
020 _a978103228895
040 _cfsic
041 _aEnglish
082 _a659.1
100 _afrouke Hachtmann
_eAuthor
245 0 _aCrisis Resp.onse Advertising :
_bInsig19ts and Imp.lications From COVID- /
_cfrouke Hachtmann
260 _alondon;new york :
_bRoutledge Taylor and Francis Group. ,
_c2024 .
300 _apage ،196-203
_bcouv.en coul.- tableaux
_c23cm.
520 _athis book examines the effects of covid19 on the advertising industry to better undestand crisis resp.onse advertising
653 _a covid 19
653 _aCRISIS RESp.ONSE ADVERTISING
942 _cكتاب
999 _c33234
_d33234