000			00983nam a2200217Ia 4500
003			Ost
005			20260225100225.0
008			260225s9999||||xx |||||||||||||| ||und||
020			_a9189164822
040			_cfsic
041			_aEnglish
082			_a659.1
100			_amart ots(ed) _eAuthor
245		0	_aMedia Brands and Branding : _bMedia Management and Transformation C ENTRE / _cmart ots(ed)
260			_a[Place of publication not identified] : _bJonkop.ing International Business School , _c2008 .
300			_a115page ، _c24cm.
520			_aStrong brands are necessary in media because technology has increased the number of contenu p.roviders and made it p.ossible for many more comp.etitors to seek the attention and loyalty of audiences and advertisers brands are crucial in creating continuity of quality and service across extente p.roduct lines and in help.ing devlop. strong bonds with consumers
653			_a the book
653			_amedia
942			_cكتاب
999			_c33203 _d33203