Social Media and Crisis Communication / Yan Jin

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The second edition of this vital text integrates theory, research, and ap.p.lication to orient readers to the latest thinking about the role of social media in crisis communication. Sp.ecific crisis arenas such as health, corp.orate, nonp.rofit, religious, p.olitical, and disaster are examined in dep.th, along with social media p.latforms and newer technology. Social Media and Crisis Communication, Second Edition p.rovides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview p.iece, and case studies for each area of ap.p.lication, it is p.ractical for use in a variety of learning settings. A must-read for scholars, advanced students, and p.ractitioners who wish to stay on the leading edge of research, this book will ap.p.eal to those in p.ublic relations, strategic communications, corp.orate communications, government and NGO communications, and emergency and disaster resp.onse.