TY  - BOOK
AU  -  Jason C .K .Tham
AU  - Tharon Howard;Gustav Verhulsdonck
TI  - UX Writing Designing Userg - Centered Content
SN  - 978103227405
U1  - 808 
PY  - 2024///
CY  - new york
PB  - Routledge Taylor and Francis Group.
KW  - communication
KW  - Education
N2  - This flexible textbook p.rovides an integrated ap.p.roach to user exp.erience (UX) writing and equip.s students and p.ractitioners with the essential p.rincip.les and methods to succeed in writing for UX.    The fundamental goal of UX writing is to p.roduce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that help.s users p.erform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related p.ractices. By combining writing-as-design and design-as-writing, the book offers a new p.ersp.ective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.    Outlining the key p.rincip.les and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career p.ractitioners in UX, technical communication, digital marketing, and other areas of p.rofessional writing
ER  -