TY  - BOOK
AU  - Alex, Connock
TI  - Media Management and Artificial Intelligence: Understanding Media Busniess M odels in the Digital Age  
SN  - 9781032100944
U1  - 302.23 
PY  - 2023///
CY  - new york;london
PB  - Routledge Taylor and Francis Group.
KW  -  Artificial Intelligence
KW  - Media Management
N1  - index:p..334-336
N2  - this culting edg text book examines contemp.orary media business models in the context of Artificial intelligence and digital transformation al has dramatically imp.acted media p.roduction and distribution from recommendation engines to synthetic humans from video to text tools to natural language models al is really the change agent of the media industtry answerd a natural lan guage generation model when al was asked about the subject of this book it will op.en incredible op.p.ortunities this book seeks to exp.lore them
ER  -