Advertising Media p.lanning / (رقم التسجيلة. 33251)

تفاصيل مارك
000 -LEADER
fixed length control field	01042nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260225100227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	260225s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
040 ## - CATALOGING SOURCE
Transcribing agency	fsic
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Larry D kELLY
Relator term	Author
245 #0 - TITLE STATEMENT
Title	Advertising Media p.lanning /
Statement of responsibility, etc.	Larry D kELLY
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	[Place of publication not identified] :
Name of publisher, distributor, etc.	Routledge ,
Date of publication, distribution, etc.	2022 .
300 ## - PHYSICAL DESCRIPTION
Extent	301page ،
Dimensions	24cm.
520 ## - SUMMARY, ETC.
Summary, etc.	Advertising Media p.lanning blends the latest methods for digital communication and an understanding of the global landscap.e with the best p.ractices of the functional areas of media p.lanning. Taking a unique brand communication ap.p.roach from an agency p.ersp.ective, the textbook is organized into four key p.arts, walking the student through the foundations of brand communication, communication p.lanning, the different media channels available, and the p.rocess of p.rep.aring, p.resenting, and evaluating a media p.lan.This 5th edition...
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	MEDIA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	كتب

المقتنيات
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Serial enumeration / chronology	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification		NOT LOAN / إعارة داخلية	مكتبة كلية علوم الإعلام والاتصال	مكتبة كلية علوم الإعلام والاتصال	25/02/2026	Circulation Hall	J41063		EN.46/1	J41063	25/02/2026	25/02/2026	كتب
		Dewey Decimal Classification		Available	مكتبة كلية علوم الإعلام والاتصال	مكتبة كلية علوم الإعلام والاتصال	25/02/2026	Circulation Hall	J41064		EN.46/2	J41064	25/02/2026	25/02/2026	كتب

Advertising Media p.lanning / (رقم التسجيلة. 33251)

موارد الويب المفتوحة