Media Brands and Branding : (رقم التسجيلة. 33203)

تفاصيل مارك
000 -LEADER
fixed length control field	00983nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260225100225.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	260225s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9189164822
040 ## - CATALOGING SOURCE
Transcribing agency	fsic
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	mart ots(ed)
Relator term	Author
245 #0 - TITLE STATEMENT
Title	Media Brands and Branding :
Remainder of title	Media Management and Transformation C ENTRE /
Statement of responsibility, etc.	mart ots(ed)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	[Place of publication not identified] :
Name of publisher, distributor, etc.	Jonkop.ing International Business School ,
Date of publication, distribution, etc.	2008 .
300 ## - PHYSICAL DESCRIPTION
Extent	115page ،
Dimensions	24cm.
520 ## - SUMMARY, ETC.
Summary, etc.	Strong brands are necessary in media because technology has increased the number of contenu p.roviders and made it p.ossible for many more comp.etitors to seek the attention and loyalty of audiences and advertisers brands are crucial in creating continuity of quality and service across extente p.roduct lines and in help.ing devlop. strong bonds with consumers
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	the book
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	كتب

المقتنيات
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification		NOT LOAN / إعارة داخلية	مكتبة كلية علوم الإعلام والاتصال	مكتبة كلية علوم الإعلام والاتصال	25/02/2026	J40603		EN.4218	J40603	25/02/2026	25/02/2026	كتب

Media Brands and Branding : (رقم التسجيلة. 33203)

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